From Shadows to Spotlight: The Legacy and Future of Black Media in Buffalo
By Eric Perry
Eric Perry
For decades, the Buffalo Black Media Coalition (BBMC) has fought tirelessly for fair representation and accurate coverage of Buffalo’s African American community in local media. Established in 1968 as a branch of the BUILD organization, the BBMC emerged from a pressing need for Black voices in media and meaningful reporting on the issues that matter to Black residents. Their story is one of resilience, activism, and an unwavering commitment to justice in representation.
Reflecting on the BBMC’s founding, we see how crucial their work was. John Smith, the coalition's founder recalls, "Looking at the employment records, we saw a glaring lack of African Americans and other minorities at the Buffalo News and the Courier-Express." This glaring absence was not merely a statistic; it was a reflection of a broader societal neglect that marginalized the voices and stories of a significant part of the community. Fueled by this observation, the coalition took decisive action, filing petitions to block the license renewals of local radio stations that were neglecting the needs of the Black community. This grassroots activism led to increased hiring of African American reporters and a shift toward more thoughtful coverage of the issues that truly matter to us.
The BBMC's efforts were not just about employment numbers; they represented a fundamental challenge to the narratives that dominated the media landscape. The coalition understood that representation shapes perception and by demanding change, they were actively working to dismantle the stereotypes that had long plagued their community.
The fight did not stop there. The BBMC also targeted local television stations which often resorted to sensationalized and racially charged language when reporting on crimes in Black neighborhoods. Smith poignantly notes, "Every time a crime involved an African American, it was blasted across the news, portraying our community as a hotbed of crime." This portrayal was damaging, perpetuating fear and misunderstanding while overshadowing the rich contributions of Black residents to the fabric of Buffalo life.
In response, the BBMC worked closely with these stations to promote responsible reporting that treated our community with dignity and respect. Their initiatives were groundbreaking as they not only advocated for accurate representation, but also trained journalists on cultural sensitivity and the importance of context in reporting. This holistic approach to media change marked a shift in the local narrative, empowering journalists to tell the full story rather than just the sensational headlines.
The coalition’s influence did not end with print and TV; they ventured into cable television as well. When the city granted a franchise to the Courier Express, the BBMC leveraged its connections to help Sonship Communications, a local Black-led organization secure the contract to run the public access channel. Smith explains, "We dug deep into the requirements for operating this station and found that a community organization could apply to run it." This strategic move not only provided a platform for black voices, but also opened doors for aspiring media professionals within the community.
One of the BBMC's standout moments came in 1985, when they hosted a landmark conference featuring leading media experts. This event educated the community on industry trends while advocating for greater black ownership in radio and TV. Smith remarks, "It was so impactful that people still talk about it today," underscoring the importance of ongoing dialogues about media representation. The conference showcased the power of collaboration and knowledge-sharing setting a precedent for future activism.
While the BBMC's advocacy has faced challenges in recent years due to dwindling resources, Smith remains hopeful. He points to the increasing diversity on local television screens and the potential benefits of projects like Adelphia Communications, which promises to bring new infrastructure and job opportunities to Buffalo. "We've come a long way in media representation," he says. "More faces like ours are visible now, and there’s a growing awareness and desire to change the narrative."
Yet, our work is far from finished. Ongoing advocacy and community involvement are essential to ensuring that Buffalo's media truly reflects it’s diverse population. The legacy of the BBMC is a powerful reminder of the impact that dedicated activism can have. Their story serves as inspiration for new generations of advocates, encouraging them to seek out and create opportunities for their voices to be heard.
Adding to this narrative, I was recently invited by the Buffalo Criterion Newspaper to cover a special screening of the film, "The History of Buffalo Black Media" at the Erie County Public Library (by Doug Ruffin, The Buffalo History Channel) . As a new black writer and photographer based in Buffalo, this opportunity inspired me to delve deeper into the rich history of Black media in our community. Through my research, I've gained valuable insights that not only illuminate the contributions of Buffalo's black media, but also enhance my understanding of the media landscape as a whole. I'm eager to share these findings and celebrate the legacy of Black voices in journalism and storytelling.
“A History of Buffalo’s Black Media”, by Doug Ruffin of The Buffalo History Channel
As I reflect on this legacy, I can’t help but think about my own journey. Twelve years ago, I began my story in Buffalo as a photographer. After spending eight years away, I returned to this vibrant city, and it was my opportunity with The Buffalo Criterion that reignited my passion for storytelling. Being able to contribute to a publication with deep roots in our community was transformative, paving the way for me to start my own magazine. As a Black magazine owner, I feel a profound connection to the history of black media in Buffalo, particularly the efforts of the BBMC whose work has shaped the media landscape we see today.
The story of black media in Buffalo is rich and varied, showcasing resilience and creativity. One of the oldest publications is the "Buffalo Criterion," founded in 1925 by Frank E. Merriweather and his wife, Camilla. This newspaper has long served as a voice for the Black community, covering local news, cultural events, and pressing social justice issues. It has been a consistent source of pride, documenting the struggles and triumphs of a community that has always fought for its rightful place in the broader narrative of Buffalo.
During World War II, the 92nd Infantry Division of the U.S. Army produced "The Buffalo," a military newspaper for Black soldiers. This publication provided essential news and a sense of camaraderie among troops, documenting their experiences during a turbulent time. The stories shared in its pages were not just about war; they were about identity, resilience, and the fight for equality even in the face of adversity.
Another cornerstone of Buffalo's black media landscape is **WUFO**, a radio station dedicated to celebrating African American culture and music. WUFO has been a crucial source of news, entertainment, and community resources, connecting residents with local artists and discussing pressing issues. The station has served not only as a platform for music, but also as a crucial lifeline for community engagement, providing a space for dialogue and discussion on matters that affect Black lives in Buffalo.
The history of Black media in Buffalo reflects the broader struggle for civil rights and representation. These outlets have not only informed our community, but have also served as vital platforms for advocacy and empowerment. They have chronicled the rich cultural heritage of Buffalo's Black population, helping to build a strong sense of identity and unity.
As these publications and broadcasts evolve with the changing media landscape, they ensure that our voices continue to resonate. The legacy of the BBMC and the story of black media in Buffalo remind us of the importance of representation and the ongoing fight for equity. Together, they weave a narrative of resilience, pride, and connection that defines the heart of Buffalo—a narrative that I am proud to contribute to as a writer and magazine owner.
As we look to the future, it is clear that the work of the BBMC and other advocates for Black media is far from over. With the rise of digital platforms and social media, new opportunities for storytelling and representation are emerging. However, these advancements also come with challenges, as misinformation and sensationalism can spread rapidly in the digital age.
The BBMC's commitment to media advocacy must adapt to these new realities. By continuing to educate the community and fostering new media literacy initiatives, they can empower individuals to discern credible information and engage with media responsibly. The legacy of the BBMC is not just about the past; it is about equipping future generations with the tools they need to navigate an increasingly complex media landscape.
The ongoing journey of the Buffalo Black Media Coalition is a testament to the power of community, activism, and the relentless pursuit of justice in representation. Their legacy serves as a beacon for all who strive for equity and inclusion in media, reminding us that every story matters and that the fight for a fair narrative is a collective responsibility. As we continue to push for change, may we carry forward the torch lit by those who came before us, ensuring that the voices of Buffalo’s black community are heard, celebrated, and represented in every corner of the media landscape.