UB, Broadview Federal Credit Union announce $31M partnership

BUFFALO, N.Y. – The University at Buffalo and Broadview Federal Credit Union have announced a long-term, multi-tiered partnership that includes naming rights for the Bulls football stadium, basketball arena and an “athletics village,” as well as funding for student scholarships and UB’s student emergency fund.

The landmark agree ment, valued at $31.75 million over 15 years and approved by both the UB Council and SUNY Board of Trustees, is the largest in the Mid American Conference (MAC). It is also among the first such agreements nationwide to involve a stadium, an arena, philanthropy and an alumni association partnership.

The agreement builds on a relationship more than a decade in the making. Broadview maintains a branch location in the heart of UB’s North Campus and has served as a corporate sponsor of UB Athletics for several years.

It reflects the partner ing of two organizations aligned in their values and mission to support their communities. Head quartered in Albany, N.Y., with branches in West ern New York and across upstate, Broadview has invested in higher education, food insecurity and hunger programs in the areas it serves, along with programs dedicated to health and well-being and supporting people experiencing homelessness. As a New York State flagship university, UB is committed to research, education and service that improve lives and communities in Western New York, across New York State and around the world.

“We are grateful to Broadview for their partnership and shared commitment to expand ing opportunity,” said UB President Satish K. Tripathi. “This collaboration strengthens our ability to support our student-athletes as they pursue excellence in competition, academics and personal development. Just as importantly, the scholar ships and emergency funding made possible through this partnership will help students across our university overcome challenges, pursue their ambitions and reach their full potential.”

“This partnership ushers in a bold new chapter for both the University at Buffalo and Broadview,” said Michael Castellana, CEO of Broadview. “It signifies a deep commitment to public higher education and its impact on communities in Western New York and beyond. We are honored to support UB’s vision and proud to pursue our purpose of changing lives alongside this exceptional institution.”

Revenue from the $29.5 million naming rights deal will be used to support UB’s athletics programs and student athletes through scholar ships, financial education, academic advising and health insurance, as well as new programming in life skills, nutrition and wellness.

In addition to the naming rights, a Broad view Scholarship will be established at UB. Broadview will contribute $100,000 annually to the UB Foundation for student scholarships across the university and $50,000 to the university’s student emergency fund, totaling $2.25 million over 15 years.

As an additional com ponent, Broadview will be issuing a co-branded debit card featuring the Broadview logo and the university’s Bulls spirit mark. The card will showcase UB pride while contributing to the continued advancement of the university. The partnership provides additional funding to support the UB student population through UB Alumni Association scholarships based on the new Broad view accounts opened with the co-branded cards.