A Better YOU Lifestyle, Inc. Named “Small Business of the Year”

Willie A. Price

The Niagara USA Chamber of Commerce is proud to announce that A Better YOU Lifestyle, Inc. has been selected as the 2026 “Small Business of the Year” award recipient. The organization will be formally recognized at the Chamber’s annual Honors Awardees Luncheon.

The Chamber shared its enthusiasm in recognizing this year’s honorees, noting the strength and quality of nominations received.

“The Board was genuinely thrilled by the nominations that came in this year. We received a strong and impressive pool across all categories, making this year’s selections especially meaningful. Being chosen from such a group is a true accomplishment, and we are honored to celebrate A Better YOU Lifestyle, Inc. for the impactful work it does with youth and families throughout Niagara County.”

A Better YOU Lifestyle, Inc., founded in 2021 by Willie A. Price, was established in response to the challenges facing youth and families following the COVID-19 pandemic. The organization focuses on improving Youth and Family Fitness and Aging in Place for older adults. Their major focus is Childhood obesity and promoting overall wellness through fitness, nutrition education, and track & field programs.

Under Price’s leadership as Founder and Executive Director, the organization has become a valued community resource, helping to build healthier lifestyles and stronger connections among youth and families across the region. The Niagara USA Chamber Honors Luncheon will take place on:

The event will bring together business and community leaders from across Niagara County for a meaningful afternoon of recognition and celebration.